Video production is a rising trend, with videos having become more important in marketing. And now with so many video production companies to choose from, deciding on the one that suits your needs and budget can be quite a challenge.
Having your video shot by a fully-staffed video production company is a great idea. A production company offers a number of advantages, as they possess the necessary resources, time, experience, skills, and expertise.
What to Consider When Choosing a Video Production Company
What do you need to look for when deciding which video production company to hire? There are several factors for you to take into account.
Portfolio and Demo Reel
Make sure to look at their previous work. Does their style align with the kind of image and video you want? You should be able to see their best work in their demo reel. Just don’t make the demo reel the only factor that guides your decisions. Remember, you’re only watching a collection of clips from various videos.
Client Testimonials
Read the testimonials carefully. Previous client reviews are more credible. Pay particular attention to comments about how easy they were to work with, customer service, whether or not client expectations were met, whether the video had an effect on their marketing efforts, timeliness of delivery, and the product itself.
The Right Staff
This is an important one, as the people working on your video can greatly impact the product. By the right staff, we mean people with the necessary experience and skills to work on the kind of video you’re looking for. Everyone working on your video should be working towards the same thing and have a clear understanding of their specific roles.
Clear Workflow
Video production isn’t as simple as you might think. The magic lies in the details. A reliable video production company generally has a systematic workflow, starting from the concept and the shoot design to production and post-production. Each step is essential to the video’s outcome. So get a clear view of the production team’s prices and how they can meet your objectives.
Your Industry
Knowledge of your industry is crucial in choosing the right video production team. If you want to show off your latest product for your restaurant, for example, find a company that has created a similar video for previous clients. That will prove their relevant insight and experience of how to produce your video.
What Happens Once You’ve Chosen Your Video Production Company?
When you’re ready to hire your chosen video production company, you’ll need to submit the relevant information for them to have a full grasp of what you want. Focus on the project’s essential aspects, especially the following:
Scope and Budget
Be transparent about your budget and entire scope of work. The video production company would then have an understanding of what they have to work with. Alternatively, they may decide to tell you that they aren’t the fight fit for you, at which point, you can continue your search. You’ll find that some companies display their rates on their website, so you can determine right there and then whether or not it fits your budget.
Your Concept/Idea
The creative brief you provide to the production company should include the following:
- Company/brand mission and statement
- The scope of work
- Your objective or purpose for the video
- The message you want the video to send
- The target audience
- How the video will be used. For your social media or website?
- Determine a realistic launch date. When do you need the video by? Begin planning with that date in mind. Great videos need sufficient time to process so if possible, allow extra time for edits and opportunities for additional filming days should the need arise.
Visual Inspirations
Other videos can give you visual inspiration, which can provide your video production company an idea of the kind of video you want. If you’re looking for a corporate video, for example, try to find a reference video that can be used for ideas.
Location
Where would you like your video to be shot? A video production company needs to know if you’re looking for on-site shots or a B-roll at your place of business. A video production company typically has a studio with a noise-canceling and lighting setup, which is ideal for interviews and product shots.
Ready to Make Your Move?
You can have a mind-blowing concept, the perfect script, and a stunningly-crafted storyboard. But it means nothing if you don’t choose the right video production company. Take the above points on board and you’ll find the video production company for you. A company like Vebu hits all of those points and is one you might like to consider. Either way, the final decision belongs with you.