Where else but on X, Musk revealed that starting this week, Grok will be accessible to Premium subscribers. The chatbot won’t be restricted solely to those on the higher-end tier, Premium+, as it was before.
This shift could mean that X wants to go head-to-head with other popular chatbots like OpenAI’s ChatGPT or Google’s Gemini. Yet, it might also show that X is looking to boost its subscriber count. Additionally, giving users access to an AI chatbot could help keep them from switching to other platforms.
Plus, it’s programmed to respond with what Musk has called “a rebellious streak.” What sets Grok apart even more is its capability to tap into real-time X data, a feature that its competitors can’t match.
X Premium sits in the middle of the company’s subscription offerings, starting at $8 per month (on the web) or $84 per year. Previously, Grok was exclusively accessible to Premium+ subscribers, priced at $16 per month or a substantial $168 per year. Initially offering only one premium subscription, X now provides three paid tiers:
- Premium Basic, priced at $3 per month
- Premium, priced at $8 per month
- Premium+, priced at $16 per month