Coldplay has received high praise after dropping a new music video with inclusivity at its core.
Frontman Chris Martin and his bandmates Jonny Buckland, Guy Berryman, Will Champion, and Phil Harvey performed to a record-breaking crowd of revellers this weekend at Worthy Farm in Somerset.
Still on a high after their Glastonbury triumph, the Yellow hitmakers are celebrating with a new single, feelslikeimfallinginlove.
The video has already been accepted warmly, having been shot on location at Athens’ stunning 2,000-year-old Odeon of Herodes Atticus, in front of an audience invited via the band’s social media.
It was directed by Ben Mor, who previously helmed the band’s video for Hymn For The Weekend with Beyoncé.
What really sets this video apart from most others, though, is that it stars actress, writer, and storyteller, Natasha Ofili (Principal Karen Vaughn in Ryan Murphy’s Netflix series, The Politician), who was responsible for the video’s story and creative direction.
Natasha created her own American Sign Language interpretation of the song which runs throughout the video.
It also features the Deaf members of the Venezuelan Sign Language (LSV) section from El Sistema Venezuela’s Coro de Manos Blancas (White Hands Choir) a world-renowned performing arts ensemble from Barquisimeto, supported in collaboration with the Dudamel Foundation.
Reacting to the video, fans took to social media to sing Coldplay’s praises, especially given the date the video release landed on.
Fanpage coldplay_indiaa wrote: ‘Not only did Coldplay make an impactful, beautiful and inclusive video, highlighting sign language & featuring amazing people, they also premiered it on the first day of Disability Pride Month!’
They added that the band have ‘set the standard for inclusivity & embody the best in music & humanity’.
X user believeinlove43 wrote: ‘The black and white is definitely intentional, perhaps to make it more inclusive- even for the colourblind. And the brief moments of near silence could be to show the experience of people who can’t hear/are hard of hearing Such a powerful and inclusive video!!’
‘There aren’t many worldwide artists out there who are more inclusive of their fans than Coldplay. Music should be accessible to EVERYONE’, added Coldplaykind.
Others praised the ‘magic’ of the video and said it left them in ‘tears’.
‘Having ASL interpreters at the centre and so essential to the music video is everything. Setting up the example for more inclusivity once again – thank you’, carryourworld wrote to the group.
The video premiere follows the band’s rapturously received Glastonbury Festival headline set on Saturday night, which was given glowing five-star reviews by publications including The Times, The Independent, The Guardian, The I, and The Telegraph.
In fact, the latter hailed it as ‘one of the great Glastonbury sets,’ which was attended by a crowd of more than 100,000 people.
Smashing further statistics, a record 7.6million tuned in to watch the set on BBC.
Their gig marked a huge milestone in Coldplay’s career as they wowed the audience with hits such as The Scientist, Clocks, and Higher Power, on the Pyramid Stage.
Chris and co. – who first headlined in 2002 – have now overtaken The Cure, who have headlined the slot four times, having played five times at Glasto.
Speaking to festival-goers, who wore LED bracelets that changed colour in time with the beat of the music, vocalist Chris said: ‘I look around and I just see amazing, wonderful people from all over the place and that’s what makes Glastonbury the greatest city on Earth.’
Proving themselves to be unstoppable, Coldplay’s latest single is taken from their upcoming 10th album, Moon Music, which is out October 4, 2024.
Meanwhile, Glasto is over for another year, but speculation is already rife over the future.
While the iconic festival will take a break in 2026 to allow the land time to recover, organiser Emily Eavis has teased conversations are being had about who will perform in 2025…
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