Then, there’s Samsung’s “No one’s going to buy a big phone – guess who surprised themselves and changed their minds” tweet referring to the launch of the first large iPhone, the iPhone 6 Plus. I’ll give Samsung this one as well! Apple was dead wrong. Smartphone addicts… I mean smartphone users love big screens.
Fast forward to today, Samsung’s most recent shot at Apple came in the form of another video ad, which arrived shockingly fast to mock Cupertino’s controversial “Crush” commercial for the new iPad Pro (which Apple admitted to have “missed the mark”).
Samsung chooses a rage tweets campaign to call out Apple’s iOS 18 for being late to the AI game
Samsung simply can’t keep quiet whenever Apple does something “controversial”, or (let’s be honest) whenever Apple does anything at all.
Not after but even quite literally during the launch of iOS 18, which Samsung’s people were watching carefully (and taking notes?) Samsung’s US X account started dropping tweet after tweet about how late iOS 18 is to get certain “Android” features.
Samsung
Samsung
With this tweet, Samsung is referring to Apple’s latest (and probably sneakiest) marketing move to call the AI on iPhone, iPad, and Mac “Apple Intelligence”.
Samsung
And just because third time’s a charm, Samsung had to go totally off topic, implying the Galaxy takes better photos than the iPhone.
However, I noticed Sammy isn’t confident enough to mention the video album. Why is that? Who cares! No one takes videos in 2024. What is this? 2010?!
People respond to Samsung’s childish tweets about Apple’s iOS 18: “Cringe marketing campaign”
You can read all of them if you zoom in on the screenshots, but here are some of my favorite tweets in response to Samsung’s anti-Apple tweets:
- Your marketing is cringe. Just stop, please.
- Adding “Apple” just means it’s going to work.
- I forgot that time Samsung invented the cellphone.
- Big talk for a company that tried stealing Apple’s business model.
- I don’t like Apple but this is the definition of living rent-free in someone’s mind.
Clearly, people can see right through Samsung’s somewhat childish, and even hypocritical attitude when it comes to bashing Apple.
Samsung keeps making it seem like Apple is the only “villain”, while borrowing Tim Cook’s “evil” business model
So, yeah… it’s happened again. Samsung called out Apple. Multiple times. With multiple tweets. Which makes me wonder…
Who is the Samsung employee tasked with handling the “Apple bullying”? Do they wear an “Apple bully” badge? How much do they earn? Because I might be interested.
In fact, to add to the obvious design inspiration Samsung likes to take from Cupertino, the alleged Galaxy Watch Ultra will be square – just like the Apple Watch Ultra. That’s another first for Samsung’s flagship smartwatch lineup. So, I guess Samsung believes Tim Cook & Co are doing some things right.
Samsung has a lot to say about some of Apple’s choices but loves following Tim Cook’s lead
Leaked Galaxy Buds 3 and Galaxy Watch Ultra seem to take after the shape of AirPods Pro and Apple Watch Ultra.
But I’d like to go back to the tweet I quoted earlier: “Big talk for a company that tried stealing Apple’s business model.”
This X user says “tried”, but I’d disagree. Samsung didn’t just try but pretty much managed to emulate Apple’s business model quite successfully. At least when it comes to the Galaxy S series (although not in terms of revenue).
Sammy got rid of the “Galaxy Note” (without really getting rid of it?!) to make it part of the “S” lineup, and challenge Apple with a premium “S” flagship. They also made their phones flat; removed the charger from the box (after making fun of Apple for doing the same); and most crucially, Samsung doesn’t seem to be trying super hard when it comes to the hardware upgrades in new Galaxy flagships.
For example, the upcoming Galaxy S25 and S25+ are expected to reuse the same camera sensors as the Galaxy S24, S23, and S22, while general upgrades to the camera system have been very slow in the past 3-4 years (at least compared to the good old days).
Not to mention the fact that the Galaxy S24, S23, S22 and arguably the S21 share almost the same design – another very “Apple” move from the company so keen on dunking on its big competitor for being “slow”.
All in all, Samsung seems to take every opportunity to villainize Apple. And don’t get me wrong, Tim Cook & Co are no angels. For example, making “Apple Intelligence” exclusive to the iPhone 15 Pro is super disappointing, in my opinion.
Then again, compared to many years ago, Samsung is now basically what I call “Android’s Apple”, so making it seem like Apple is the only big player doing what big players do… doesn’t fly.