Samsung has a knack for creating bold advertising campaigns that challenge the status quo, particularly when it comes to one notable competitor. Their latest effort is no different. Remember the game “Simon Says”? Samsung uses this childhood classic to explore the idea of conformity in a clever new campaign. The campaign playfully contrasts a city full of “Simons” (representing those who follow the crowd) with individuals who dare to be different, and we have a sneak peek of it below.
Video credit — Samsung
Those that have followed Samsung’s advertising campaigns throughout the years know for a fact that many of them have been quite memorable. While quite a few of them have been tailor-made to exaggerate and poke fun at the behavior of a particular fan base, it’s true that they have also encouraged viewers to embrace their creativity.
Samsung mocks the iPhone X’s notch. | Image credit — YouTube/Samsung
The common thread in these campaigns is a focus on innovation and challenging expectations. Samsung says they want you to consider a different kind of mobile experience, one that goes beyond the ordinary — and that maybe they are the ones that can offer that.
This new campaign takes a lighthearted approach to a serious topic: the pressure to conform. By using the familiar game of “Simon Says,” Samsung creates a relatable and engaging story. The campaign is a refreshing reminder that it’s okay to stand out and be yourself, even in a world that often pushes us to fit in.
It’ll be interesting to see how this campaign resonates with audiences. In a world where trends come and go so quickly, it’s easy to get caught up in following the crowd. Perhaps this campaign will encourage people to think a bit more about their choices and embrace their individuality — whatever their preferences might be.
For us techies, what is important in this author’s opinion, is that we enjoy the tech we have chosen to use. Tech is supposed to make our lives easier, and having choices that can both help us be more productive and as a bonus, enhance our lifestyles, is what it’s all about. Everything else is inconsequential, even when we are told otherwise.