This is far from the first time Samsung has attacked Apple directly via Reddit advertising. Just a few days ago I kept coming across an ad that asked “can your Apple do this” while using a picture of an apple instead of the name. This documentary, however, seems to be a much more personal ordeal.
Though Samsung hasn’t provided much information yet we can reasonably assume that the documentary aims to “expose” certain elements of Apple’s inner workings. It is by far the most successful ad this particular Samsung account has made on Reddit. As expected, the reaction to this teaser trailer was very divided.
While some Samsung users joked about reaching for the popcorn, others said this made them want to switch to Pixel or iPhone. Former Android users said this is why they had left in the first place, and others yet called out Samsung for its own problems. A separate Reddit post had people talking about whether Samsung should invest this marketing budget into its engineering instead.
The teaser did its job, though, and my curiosity has been piqued. Let’s see what Samsung’s managed to dig up on Apple.