With summer in full swing, it’s almost once again time to prepare our bank balances for Prime Day. Amazon has now confirmed when the event will begin and there’s thankfully still time to wrangle some cash together for the deluge of deals. To equip you for the extravaganza, we’ve got all the information you’ll need and a few shopping tips based on our experience from previous years.
Prime Day 2024 will be the tenth time Amazon has run the event, so we expect it may be a grander affair than ever before. Even if it’s business as usual, you’ll likely see every kind of component you could wish for get some form of discount. So, whether you’re hoping to spruce up your internals with the best graphics card or give your setup a facelift with one of the best gaming monitors, we’ve no doubt you’ll find something to tempt a purchase (or two, or eleven).
When is Amazon Prime Day 2024?
Amazon Prime Day 2024 starts July 16 and runs through July 17. While this timing falls within the expected window, these are some of the later dates we’ve seen in recent years.
Deals from popular brands will begin from the stroke of midnight in your region. However, Amazon is already rolling out promotional offers on its own products. This includes free memberships to Amazon Music, Audible, and a giveaway of games via Prime Gaming. Naturally, discounts for Alexa, Blink, Fire, and Ring devices are also available.
Prime Day 2024 will be running in Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the US, and the UK. A separate date for India will arrive later in the year.
Do I need an Amazon Prime subscription for Prime Day 2024?
Yes, an Amazon Prime subscription is required to be eligible for Prime Day 2024 deals. However, new customers can try the service for 30 days free of charge, which will give them access to all these exclusives. Just keep in mind that this free trial also has auto-renew switched on by default, so you will get billed in the following month unless you switch it off.
Amazon offers monthly and annual Prime subscriptions, with prices varying by region. For more information on how to sign up, and what else you get from joining Amazon’s service, check out our Amazon Prime explainer. Alternatively, if you’re ready to subscribe to Amazon Prime, click the link to get started. For those in the UK, follow this link instead.
Prime Day 2024 tips
Whether you’re a seasoned shopper or a Prime Day newcomer, here are a few nuggets of advice.
Budget and wishlist
The dazzle of discounts can be difficult to manage. For some, so much choice can create a paralysis of sorts, potentially leading to missed opportunities to bag a cracking deal. For others, it’s the complete opposite, leaving you with a house full of stuff you didn’t necessarily want or need and a bank account that’s decidedly emptier. So, the most important advice for all Prime Day shoppers is: budget and wishlist.
Having a clear idea of what you’re searching for and how much you’re willing to spend on it will help focus your spending on products you actually want or need. Of course, a few unexpected items shouldn’t hurt, but always question whether you’re buying something because of its price tag rather than its actual value. Your foremost reason for a purchase should never be a discount.
Research
Retailers are notorious for inflating prices prior to Prime Day in order for their discounts to appear steeper come the event. As such, it’s important to get a sense the pricing history of a product before then, to ensure you’re getting a genuinely good deal.
Thankfully, tools like CamelCamelCamel make this an easy task. It’s important to note that there’s no guarantee that the particular products you search for on the site will get Prime Day discounts. However, it still gives you a gist of what the average market price is beforehand to avoid any dodgy discounts with questionable value.
Lightning deals
Of all the discounts you’ll see on Prime Day, Lightning Deals are typically the ones that offer the best value. They either run for a limited time or until all stock earmarked for a promotional price runs out. You’ll need to plan ahead to avoid missing out on some lightning deals, but your efforts should be worth it.
Deal notifications are one of the best ways to capture a Lightning Deal as it strikes. You can set these up for particular searches or products via your Amazon account.
We’ll be rooting through Amazon Prime Day 2024’s cave of wonders and providing recommendations throughout the event. In the meantime though, be sure to give our product guides and reviews a read to prepare your wishlist ahead of time.