Software offered in apps under this rule must: follow all privacy guidelines, including but not limited to the rules set forth in Guideline 5.1 concerning collection, use, and sharing of data, and sensitive data (such as health and personal data from kids); include a method for filtering objectionable material, a mechanism to report content and timely responses to concerns, and the ability to block abusive users; and use in-app purchase in order to offer digital goods or services to end users.
But that’s not everything that Apple decided to change about its apps store. The Cupertino-based company now says that mini-games and mini-apps within big apps like WeChat must use HTML5, so they can’t be native apps and games.
And finally, in a response to the European Commission, Apple promised to allow music streaming apps in the EU to include in-app links that redirect to outside purchases and pricing information.