If you found the original Apple Vision Pro a little out of your budget you might be interested to know that Apple is rumored to be working on a more affordable headset that might launch sometime later this year. Building upon the groundbreaking features of its more expensive model, the more affordable Apple Vision Pro 2 as expected to deliver an even more immersive and accessible experience for users. This overview created by Matt Talks Tech provides more insight into what we can expect from the new augmented and virtual reality headset. Here is a roundup of all the rumours around the new Apple Vision Pro 2 spatial computing headset.
Apple Vision Pro 2
Rumours :
- The second-generation Apple Vision Pro aims to transform the VR/AR market with new features and pricing.
- The current Vision Pro’s high price of $3,500 has limited its market penetration.
- Apple is rumored to offer alternative in the form of the Vision Pro 2’s priced at around $1,600, similar to high-end iPhones.
- The Vision Pro 2 may not include a built-in M2 chip, relying instead on connected Apple devices for processing power.
- The new device is expected to use device batteries, eliminating the need for a separate battery pack.
- Apple might use larger screens with lower pixel density (1,700 pixels per inch) to cut costs.
- The Vision Pro 2 is speculated to be released between 2025 and 2027, possibly announced at WWDC 2026.
- Apple’s strategy is to make the Vision Pro 2 more affordable to increase sales and market share.
- If the Vision Pro 2 fails to meet sales expectations, it could be Apple’s last attempt in the VR/AR market.
- The next-generation device aims to leverage existing Apple devices and make display adjustments to reduce costs.
One of the most significant barriers to widespread adoption of the current Apple Vision Pro has been its premium price point of $3,500. While the device has been available in several countries, including the UK, the high cost has limited its appeal to a broader audience. Recognizing this challenge, Apple is expected to make substantial changes to the pricing structure of the Vision Pro 2.
- Competitive Pricing: Apple aims to position the Vision Pro 2 at a price point similar to its high-end iPhones, around $1,600. This strategic move is likely a response to competitors like Meta, which offer more affordable alternatives in the VR/AR market.
- Increased Market Penetration: By reducing the cost of the Vision Pro 2, Apple hopes to attract a larger customer base and boost sales. This approach could help the company capture a more significant market share and establish a stronger foothold in the VR/AR space.
Apple Vision Pro 2 everything we know so far
To achieve a more affordable price point without compromising on quality, Apple is expected to implement several technological adjustments in the Vision Pro 2. These changes aim to simplify the device’s design, reduce production costs, and enhance user experience.
- Leveraging Connected Devices: One of the most notable changes anticipated in the Vision Pro 2 is the removal of the built-in M2 chip. Instead, the device may rely on the processing power of connected Apple devices, such as iPhones, iPads, or Macs. This shift could significantly reduce production costs while still delivering a seamless and powerful user experience.
- Simplified Power Management: The Vision Pro 2 is expected to use the batteries of connected devices, eliminating the need for a separate battery pack. This simplification could further reduce manufacturing expenses and streamline the overall design of the headset.
- Display Optimization: To strike a balance between cost and visual quality, Apple may opt for larger screens with a lower pixel density in the Vision Pro 2. While the current model features an impressive 3,400 pixels per inch, the new version might feature a reduced density of 1,700 pixels per inch. This adjustment would help cut costs without significantly compromising the visual experience for users.
Release Timeline and Market Strategy
Speculation suggests that the Vision Pro 2 will be unveiled between 2025 and 2027, with a possible announcement at the Worldwide Developers Conference (WWDC) in 2026. This timeline aligns with Apple’s typical product development cycles and allows the company to refine the device based on feedback from the first-generation Vision Pro.
Apple’s primary objective with the Vision Pro 2 is to make the device more accessible and appealing to a wider audience. By reducing costs and leveraging the processing power of existing Apple devices, the company aims to increase sales and capture a larger market share in the VR/AR industry. However, if the Vision Pro 2 fails to meet sales expectations, it could potentially be Apple’s final attempt in this market segment.
The release of the Apple Vision Pro 2 marks an exciting new chapter in the world of virtual and augmented reality. With its focus on affordability, technological advancements, and user experience, the Vision Pro 2 has the potential to transform the way we interact with digital content. As we eagerly await its arrival, it is clear that Apple remains committed to pushing the boundaries of immersive technology and shaping the future of the VR/AR landscape.
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