Dairy Milk has been around since 1905 and fans of Cadbury chocolate still can’t get enough of the iconic treat.
While the packaging has changed a lot over the years, it’s not often we get a new flavour launch in the UK.
But now there’s big news for Cadbury fans, as the chocolate giant has announced a brand new Dairy Milk range, with two mouth-watering flavours.
The new Dairy Milk & More bars are perfect for fans of chocolate and nut pairings.
There’s the Nutty Praline Crisp bar, which is a milk chocolate bar with a creamy almond and hazelnut filling and a layer of crispy wafer, and the Caramel Nut Crunch, which is made up of milk chocolate with a creamy toffee filling, a caramel layer and chopped hazelnuts.
Cadbury described the new chocolate, which comes in larger chunks that your traditional is Dairy Milk, as ‘sumptuous’ and ‘delicious’. They claim that each bite of the bars will transport you to a world of ‘pure, heavenly delight’.
Some lucky shoppers have already managed to get their hands on the new bars. Instagram page @sweetreviewsuk was full of praise for the new offerings calling them ‘simply divine’.
The page painted quite the picture of Caramel Nut Crunch flavour, saying: ‘Imagine diving into a pool of chopped hazelnuts hugged by a luscious layer of sweet creamy toffee.’
Meanwhile the page said the Nutty Praline Crisp was ‘the kind of crunch that dreams are made of.’
The Dairy Milk & More range launches in stores on March 18 and the bars will cost £2.75 each – although this may vary between shops as retailers can set their own prices.
Maria Jackson, Cadbury Dairy Milk brand manager at Mondelēz International, said: ‘We’re delighted to be launching this innovative and exciting addition to our beloved Cadbury Dairy Milk range. With bigger chunks and more combinations of delicious flavours, every bite of Cadbury Dairy Milk & More will reward you with precious moments of sheer indulgence.’
The new launch comes after Cadbury recently celebrated their 200th anniversary. To celebrate, the company revealed some little-known brand secrets, including that Dairy Milk almost had a very different name.
Originally Cadbury had plans to call the product either Highland Milk or Dairy Maid. The idea of calling it anything but Dairy Milk seems pretty unimaginable at this point, but it turns out we have a little girl to thank for the name we all know and love.
According to Cadbury, a customer’s daughter came up with the term Dairy Milk and it stuck.
And if you’ve ever wondered why Cadbury chocolate comes in the deep purple packaging, it’s all down to the royal family.
The rich shade of purple was introduced in 1914 as a special tribute to Queen Victoria, as it was said to be her favourite colour.
The monarch, who ruled from 1837 until 1901, was even featured in an advert for Cadbury Cocoa in 1890, which featured an illustration of the Queen drinking hot chocolate on a train.
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