Up until now, followers of a broadcast channel could only contribute by liking and reacting to messages. The latest update brings a few important changes that will make interacting with communities more meaningful. Here are all the new additions to Instagram:
- Replies: Give your followers a way to engage with your messages and each other.
- Prompts: Kickstart conversations in your channel with Q&As and daily check-ins.
- Insights and best practices: Understand what’s working and get helpful tips to meet your goals.
Instagram replies in broadcast channels | Image credits: Instagram
The final change included in this update will provide Instagram creators with new metrics such as the total numbers of interactions, story shares and poll votes, which will give creators a general idea of how their content performs.
Instagram insights | Image credits: Instagram
Creators who are looking to boost their audiences on both Instagram and Facebook can update their settings to automatically share their channel messages to both places.
These new changes to broadcast channels are now rolling out to all platforms Instagram is compatible with, but it will probably take a few days for the deployment to be complete.