Now, the majority of Instagram uploads are vertical: 4×3 images and 9×16 videos. To make those fit into a square is, according to Mosseri, “pretty brutal”.
Right now, if you go to the Reels tab on Instagram, you see the reels in a rectangular grid, so the new test isn’t going to be a first for the social media platform. Luckily, the new test will show photos also, not just Reels.
The new look in testing. | Image Credit – Arles A. Pinzón Molina on Threads
The test is currently rolled out to a small number of users, and Instagram will wait for feedback before expanding the availability of the new design.
I’m sure not everyone will be happy with the change. I like how the current look is, I’m used to it, but at the same time, I’m tired of Instagram having to cut and fit my images in a square format. A vertical format will look better with today’s images, and I, for one, am excited to see this change.