AMD has struggled to recreate its CPU success in its GPUs, but it seems as though South Korea loves Radeon RX 7600. Despite an uptick in market share, Team Red has a long way to go before it catches Nvidia.
According to Danawa Research, AMD has doubled its market share in the country. Last year, its portfolio accounted for 4.61% of graphics cards in the country. As of May 2024, the company reached a peak of 11.56%. Better yet, it hasn’t shown any signs of slowing down despite a slight dip to 11.33% in June.
The increase is likely due to the fact that the best graphics cards from Nvidia is just too expensive. Radeon RX 7600 leads the charge, making up 26% of AMD’s adoption in the nation. This is closely followed by several previous-gen models, with RX 6600 at 23.1% and even the higher-end RX 6800 more than doubling to 12.4%.
Not to take anything away from such a resounding success, but this doesn’t move the needle much. Valve’s July Steam Hardware Survey suggests people from all over the world are still very much in favour of Nvidia, which has an 89% market share.
Although the 30 series, particularly RTX 3060 Ti and 3060, remain the kings in South Korea, the general consensus is shifting slowly in favour of RTX 4060 throughout the globe. It won’t shock you that this is perhaps because of its lower price point. Currently, it offers the cheapest way to get exclusive features like DLSS 3.
With RTX 50 series just around the corner, it shouldn’t be long before Nvidia gives the 40 series a discount. So long as AMD keeps its costs low, it might have a chance to close the gap further in 2025. Fortunately, whispers suggest Team Red will steer clear of the high-end market, spelling good news for those conscious of value.