Bloomberg’s industry insider Mark Gurman claims that the event tomorrow will focus heavily on Apple’s ecosystem: the company’s “walled garden”. As expected, a lot of this talk will revolve around Apple Intelligence, especially because it may be the only reason worth buying an iPhone 16.
Gurman thinks that so much of this ecosystem talk is going to take up Apple’s time that the company might just delay announcing other products until October. October is also when Apple Intelligence rolls out to the public, so a second event would give Apple even more time to try to sell you on AI. Something it might need to do because Gurman thinks Apple Intelligence is underwhelming compared to Gemini.
Are you sold on Apple’s take on AI? | Video credit — Apple
A second event in October may also let Apple talk more about visionOS 2, the biggest update to Apple Vision Pro since its release early this year. Gurman says Apple is still committed to its Mixed Reality headset and is going to keep trying for its original goal of making AR glasses. The company is also considering a rival product to Meta’s Ray-Ban smart glasses after seeing how successful they were.
I personally hope not just for a second event but for Apple to provide a few more details on its supposed interest in robotics. The company is considering an AI-powered iPad robot and has great plans for humanoid automatons in the future.