PITAKA, a leading brand specializing in providing cutting-edge electronic products, successfully held its 9th Anniversary Open Day event on December 14, 2024. The theme of this event is Refining.
At the event, PITAKA unveiled its new brand image, an impressive upgrade from the logo design, to the color scheme, and the brand visuals. This transformation showcases PITAKA’s unique perspectives on material technology and lifestyle aesthetics.
New Logo: From a Single Thread to Infinite Possibilities
PITAKA’s story began with a simple thread of aramid fiber, a high-performance material commonly found in military and aircraft sectors.
Nine years ago, it was this thread of fiber that brought PITAKA into the industry of innovative lifestyle products, starting with its iconic phone cases. Today, this same thread has been exquisitely woven into the brand’s new logo design: a single “line” running through all six letters of PITAKA. It symbolizes the connection between the past and the future.
The new logo is a subtle yet powerful representation of PITAKA’s focus on material innovation and its ongoing spirit of introspection and drive for improvement. It brings a more relaxed, “rhythmic” visual effect, blending the precision of technology with the aesthetic of modern design.
New Pattern: Crafting Timeless Essentials
Along with the new logo, PITAKA introduces a stunning designer pattern, built around the core of “lines.” Thanks to PITAKA’s pioneering text-weaving technology, the brand’s “PTK” initials are exquisitely woven into a monogram collection — the PTK Classic Monogram Tactile Woven Case, adaptable for iPhone 16/15 Pro series and S24U.
The new pattern is not just a symbol of the brand but a sensory experience that combines visual appeal with a pleasant tactile feel. Stylish yet enduring, classic yet modern, it offers a refreshing take on phone cases, a new addition to people’s fashion and luxury collections.
New Collaboration: Crossing the Boundary Between Tech and Music
At this Open Day event, PITAKA also announced its new collaboration with the famous Chinese rock band Re-TROS (Rebuilding the Rights of Statues), releasing the PITAKA × Re-TROS Collaborative Tactile Woven Case. Inspired by the band’s iconic triangular logo and integrating it into the visual element, PITAKA took advantage of its text weaving technology and Fusion Weaving technology, bringing the theme of REBUILDING to people’s everyday essentials.
This collaboration is a cultural exchange between PITAKA and the rock band. The brand draws inspiration from the spirit of rock, while its cutting-edge techniques pay tribute to the art of music creation. Featuring two designs—”Rebuilding” and “Refining” — the co-branded collection celebrates both rock’s timeless legacy and PITAKA’s relentless pursuit of innovation, marking the brand’s exciting new chapter as this year draws to a close and a new year is coming.
What’s Unchanging? The Meticulous Craftsmanship
While the visual identity may have evolved, PITAKA’s dedication to craftsmanship remains as strong as ever. From the use of lightweight, durable aramid fibers to advanced weaving techniques, PITAKA phone cases deliver toughness with elegance. Their slim design allows the cases to preserve the natural feel of the phone while offering lasting protection. Additionally, the cases boast unique woven textures that offer unparalleled user experiences, appealing to the eye and delightful to the touch.
PITAKA believes that every detail in life deserves to be carefully crafted. Through its ongoing pursuit of excellence, the brand strives to provide users with an experience that’s nothing short of exceptional. No matter how the brand evolves, PITAKA will always be the material innovator who understands the art of innovation.
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