The increase comes on the heels of a whopping 22% bump in orders in the first quarter, compared to Samsung’s forecasts, for a total of a 17% increase in potential sales for the company in the first half of the year.
According to Korean supply chain industry officials, Samsung’s upwards march may be coming to an end, though:
Samsung Electronics’ smartphone division performed well in the first half of the year, especially the first quarter. The smartphone market rally is over, so there is no need to unreasonably increase shipments of the low-priced Galaxy A series in the third quarter.
The Korean phone maker is expected to position them as a direct response to the thinner and more spec’d-out competitors coming from China, so people may bite and carry Samsung’s sales fortunes into the second half of the year as well.