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No, this isn’t a drill. Waitrose has officially just dropped a brand-new collaboration tote with Lulu Guinness, and somehow this one is even more gorgeous than the last.
The first part of a multi-part gifting range from the two iconic brands, this collaboration tote is set to be another sellout success – so you’ll want to get your hands on it while you have the chance.
The perfect bringing together of Lulu Guinness’ classic, fun style and Waitrose’s affordability, the new bag, which retails for just £15, is se to be the perfect practical addition to your tote repertoire – great as a work bag, shopping bag, weekend bag and everything in-between.
And if you need a reminder of how popular these have been in the past, the last edition of the tote, which dropped in mid-June of this year, sold every four seconds, with a two-bag limit per customer introduced to ensure people got a look-in.
Sleek and affordable, the new, roomier tote features a recurring lip motif in signature Lulu colours of red and white on a black background, with sturdy woven black and red branded shoulder and hand straps to match.
Inside the bag you’ll find a huge internal capacity with ample room for everything from everyday bits to a weekend’s worth of clothes, as well as one roomy slip pocket perfect for your laptop. You’ll also find an external slip pocket, too.
I found the last collab tote to be a little Tardis, boasting more than enough room for my groceries. I was lucky enough to snag this gorgeous bag too, and when I say the capacity is huge, I truly mean it. Potentially twice the size as the last, perfect for packing heavy.
The sturdy handles make slinging the bag over your shoulder extremely comfortable too, perfect for those Waitrose runs.
The chic bag also comes with an adorable lip print zipped purse that matches the bag perfectly, ideal for keeping your cards, keys and more.
‘I am thrilled to see our third Waitrose collaboration tote. I always aim to ensure that each design is unique while staying true to my brand’s identity.’ Wrote Lulu Guinness herself.
‘This time, I wanted to make the design all about our iconic lips, creating a fun and cheerful print that cascades across the tote like snowflakes. I hope it adds a touch of joy to everyone’s shopping experience!’
The rest of the gifting range will include a reusable coffee cup (£7) and drinks bottle (£12), in the matching Lulu design, which will be launched at the end of November. But we advise not waiting around till then to snap up the tote.
What are you waiting for? Snap up the new Lulu Guinness x Waitrose Tote Bag today!
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