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T-Mobile CEO says the company is all about loving you, doing more for you, and asking less of you

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T-Mobile CEO says the company is all about loving you, doing more for you, and asking less of you

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T-Mobile CEO says the company is all about loving you, doing more for you, and asking less of you



In 2015, T-Mobile became the third-largest carrier in the US, and in 2020, shortly after its acquisition of Sprint, it climbed another rung of the ladder. Of course, it wasn’t the merger alone that helped T-Mobile become one of the most dominant telecom companies. It was a mix of marketing, bold 5G moves, and of course, the leadership that helped the company surpass competition. Fortune’s Leadership Next podcast’s host Diane Brady recently had a chat with President and CEO of T-Mobile Mike Sievert where he talked about the company’s culture, passion for growth, and lessons from former CEO John Legere he will carry forward.T-Mobile’s ascent can be traced back to the time it started calling itself the “uncarrier.” The designation is meant to convey that T-Mobile is different from other carriers who are not necessarily pro-customer.

While not all customers may consider T-Mobile the superhero it thinks it is, CEO Sievert says the company is still an uncarrier and always strives to do more for customers and asks less of them in return. He says the company has improved on the value proposition in the last five years by not only continuing to provide superior value but also offering the best network, which often wins accolades for speed and experience.

Mike Sievert, CEO T-Mobile, October 2024

Sievert claims that T-Mobile currently offers three times more speed and capacity than its competitors, and credit this to leapfrogging rivals in the 5G race and betting big on the mid-band spectrum. He says that competitors are a few years behind T-Mobile and it will stay this way for a long time.

Mike Sievert, CEO T-Mobile, October 2024

The CEO also talked about the company’s interest in delivering fiber internet service to customers. He says the company is already the fifth largest home broadband provider. And while its 5G internet business is growing rapidly, the company wants to branch out and include fiber in its offering too, for which it has planned a string of acquisitions.

Mike Sievert, CEO T-Mobile, October 2024

Sivert also talked about Legere’s “unique approach to leadership” and how a years-long succession process helped him step into the role of CEO. Sievert says Legere taught him the importance of listening to frontline employees and empowering them.

Mike Sievert, CEO T-Mobile, October 2024

Mike Sievert, CEO T-Mobile, October 2024

Sievert also briefly touched upon the current state of the smartphone industry and how the upgrade cycle has increased from 1.5 years to three years. He thinks rising prices and the improvement in the quality of phones are why people are sticking to them for longer.

Mike Sievert, CEO T-Mobile, October 2024

The CEO also revealed that most people prefer the company’s higher-end offers because they see more value in them.

Mike Sievert, CEO T-Mobile, October 2024

Sivert also talked about the company’s plan to leverage AI to improve everything from customer service to network architecture to stay ahead of its competitors.

Mike Sievert, CEO T-Mobile, October 2024



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