This has actually been going on for at least a good couple of years now, during which time I’m happy (not!) to report I’ve also personally received many emails from T-Mo subscribers disgruntled with the “Un-carrier’s” continuously rising taxes and fees, weaker promotions, sub-par customer support, frequent security mishaps, etc., etc.
But while I’m not here to invalidate any of those individual user complaints or the larger issues surrounding the US wireless industry as a whole, I do plan to argue in T-Mobile‘s favor and ask you to cut the operator some slack precisely due to the state of the entire market.
The “Un-carrier” is dead, get used to it!
Look, I’m not really convinced that Magenta’s reputation as a maverick and anarchist among the top wireless service providers stateside five, seven, or even ten years ago was fully warranted and “organic” rather than the result of a very smart, efficient, and massively expensive marketing campaign (or 100).
But even if it was, you can’t be a subversive underdog forever. Not in such a cutthroat industry, and certainly not when you start surpassing your biggest competitors in terms of total customer numbers in addition to things like net account gains, churn, and profits.
Simply put, T-Mobile has become too big in recent years (especially after that Sprint mega-acquisition) for its “Un-carrier” shoes, justly earning a new label among some of its most vocal online haters: the “Re-carrier.” But instead of rejecting or ignoring that unofficial nickname, I believe T-Mo should wear it as a badge of honor.
They might be getting more and more expensive, but T-Mobile’s plans are still cheaper than the alternatives. | Image Credit — T-Mobile
Is that a groundbreaking “Un-carrier” move? Far from it. But it’s just the latest in a long line of little “Re-carrier” tweaks and improvements that comfortably keep T-Mobile one step ahead of the competition in terms of affordability and convenience.
Simply the best major US carrier
You can’t argue with statistics. | Image Credit — J.D. Power
After all, when’s the last time Verizon ran a similar promotion? Exactly.