While he’s certainly not calling the September 9 “It’s Glowtime” event a complete flop (unlike some people I know), for him, the big presentation was “a mixed bag” with “some notable highlights”, but “an overall feeling of incremental upgrades rather than groundbreaking innovation”. And that – groundbreaking innovation – is something people want from Apple.
According to Brar, the iPhone 16 series introduced some incremental upgrades, while the Apple Watch Series 10 and AirPods 4 offered a few notable improvements. Although the event was intended to highlight hardware releases, much of the attention was on software features, such as Apple Intelligence and Siri upgrades, which had already been showcased at WWDC. This shift in focus left many feeling that the launch was somewhat lackluster.
Furthermore, he noted:
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