As I age, as my hair turns gray, I love this place, Steven.
As for the question of retirement Cook gave a bit of a non-answer that was touching and relatable at the same time.
It’s a privilege of a lifetime to be here. And I’ll do it until the voice in my head says it’s time.
— Tim Cook (CEO at Apple), Wired, December 2024
Of course, as Cook mentions, Apple has been a significant part of his adult life. His identity now is so intertwined with the company that people will likely never see him as anything other than the CEO of Apple.
Tim Cook on stage in 2018. | Image credit — Apple
Cook was a pretty smart choice for CEO: he never really reveals too much, always keeping everything vague and up to interpretation. Tim Cook’s strategy after Steve Job’s passing literally saved the company and made it what it is today. A clever mixture of confident outward appearances and reinvigorated internal affairs that kept the shareholders around.
I can’t imagine Cook will be around as CEO for too long now. He’s very particular about his health and managing a company as big as Apple probably takes quite a toll on him. Naturally he’d also want to spend quality retirement time just relaxing at home.
And whoever comes next will have a lot to live up to.