When Google began its aggressive campaign against the big dogs (Apple and Samsung) with the launch of the 2021 Pixel 6 series, I predicted that the successors to the $600/€600 Pixel 6 and $900/€900 Pixel 6 Pro won’t be as affordable for too long.
Not to toot my own horn, but in 2024, the Pixel 9 and Pixel 9 Pro start at $800, going up to $1,200 for the Pixel 9 Pro XL. These prices seem even higher in the EU – starting at €900 and going up to €1,300.
Long story short, what this means is that Google has firmly left the aggressive pricing in the past and now directly competes with Samsung and Apple – regardless if you’re in the US, the EU, or the UK.
And while there are few alternatives to Apple and Samsung flagships in the US, that’s not the case in other markets.
Which is where the new Xiaomi 14T and Xiaomi 14T Pro come into the picture – if you live in Europe or the UK (amongst other places).
Xiaomi has firmly taken over Google’s role as the best-value Apple and Samsung alternative in Europe and the UK
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